"This isn't about me"

says Obama. You're right. It's not about you. It's about the Democratic plan to transform an industry that makes up 20% of our GDP. Unfortunately in saying - "it's not about me" - Obama is suggesting that Republicans are only focusing their fire on him rather than against the monstrosity of a bill he's trying to strongarm his fellow Democrats to pass. Sure some may be but the vast majority of criticism of this plan is OF THE PLAN. Not of Obama.

The question is - does Obama believe that any criticism of his plans is solely criticism of him or does he suggest that in order to garner the sympathy of the fence-sitters who oppose personal attacks?